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Social Business Is Rooted in Conversation, Not Platforms

Social Business Is Rooted in Conversation, Not Platforms

If you wish to build a successful social business, you have to break the wall. Get your employees to participate genuinely in your social media initiatives. Make them your brand’s voice and let them interact in their own social circles. Your social media efforts seem more human, and this human touch is what people want, need, and look for.

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