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Social Advocacy & Politics: The Tweet of Email's Death Was an Exaggeration

Social Advocacy & Politics: The Tweet of Email's Death Was an Exaggeration

Before the advent of social media, short of over burdening people with repetitive email, we had to rely on other, more expensive or more filtered channels to create source amnesia. We could pay for ads (TV, radio, print, direct mail) to fertilize the market before sending out our emails, but that was an expensive proposition, especially if it involved precise targeting.

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