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Social Advocacy & Politics: Is Your Social Media Audience Optimized for Advocacy?

Social Advocacy & Politics: Is Your Social Media Audience Optimized for Advocacy?

Don’t be seduced by the dark side of social media audience metrics. Don’t fixate on the number of followers and page likes you have—the vanity statistics. If you want a social media audience that helps you more effectively advocate for your cause, focus on building an audience of the key influencers that matter most to you.

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