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Social Advocacy & Politics: How to Run a Denial of Hashtag Campaign

Social Advocacy & Politics: How to Run a Denial of Hashtag Campaign

It doesn’t take that many people to steal a hashtag. A dozen or so independent tweeters pushing an alternative message on someone else’s campaign hashtag can dramatically shift the sentiment of a conversation in a matter of minutes. A sustained effort can effectively deny a campaign of its ability to use its hashtag to promote its message.

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