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Social Advocacy & Politics: 3 Steps for Optimizing Facebook Page Wall Posts for Action

Social Advocacy & Politics: 3 Steps for Optimizing Facebook Page Wall Posts for Action

Many organizers are quite ambivalent about Facebook. On the one hand, Facebook is notorious for changing its interface, it is better for niche communication than mass communication, people on Facebook prefer not to click links that leave Facebook and it is difficult to convert page likes into email subscriptions.

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