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Social Advocacy and Politics: When Viral Happens to You, Take the #IceBucketChallenge

Social Advocacy and Politics: When Viral Happens to You, Take the #IceBucketChallenge

While you can’t plan to create a viral campaign, you can prepare to take advantage of one going viral. If you are lucky enough, like the ALS Association, to have this happen to you, astute enough to notice it is happening and ready to act, you can create a waterfall of opportunity and outcome for your cause.

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