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Social Advocacy and Politics: Twitter to the Rescue – A Social Advocacy Success Story

Social Advocacy and Politics: Twitter to the Rescue – A Social Advocacy Success Story

For many years I have been pushing my colleagues to more fully integrate social media into their advocacy campaigns. While many were using social media to raise awareness about their issues and mobilize activists to take action (with both direct social media appeals and peer-to-peer appeals to send emails to Congress), none were using social media itself to deliver the messages to lawmakers.

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