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Social Advocacy and Politics: The White House Lobs a TwitterBomb

Social Advocacy and Politics: The White House Lobs a TwitterBomb

This past week, the White House’s social media team reinvented the twitterbomb with a tweet slyly directed at Israeli Prime Minister Benjamin “Bibi” Netanyahu. By repurposing Netanyahu’s now famous bomb infographic used for Bibi’s 2012 speech at the United Nations, the Obama Administration simultaneously promoted its recent framework agreement with Iran over its nuclear program, created some highly “snackable” social media content and (indirectly) engaged Netanyahu via Twitter.

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