Who you are plays a big role in what you can, and cannot, get away with on social media. This past weekend, Judy Mozes, the wife of Israeli Interior Minister, tweeted a racist joke about President Obama. The tweet caused uproar across Twitter and across both countries. People objected to both the racism of the tweet and the potential damage it could do to US-Israeli relations. Mozes’ tweet and the reaction to it highlight several potential social media pitfalls.