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Social Advocacy and Politics: Kings of the Social Media Jungle

Social Advocacy and Politics: Kings of the Social Media Jungle

Social media exploded with outrage last week with posts decrying Walter Palmer’s shooting of Cecil the lion, with over 800,000 tweets, alone. Soon after, social media exploded with “somewhat less” outrage that there was more outrage about Cecil the lion than there was about black victims of fatal shootings. Some even took to the Twitters with the hashtag #AllLionsMatter 40,000+ times to satirize the controversy. Then, of course, #UFC190 captures Twitter’s attention with over 700,000 hashtag uses. But for all of the attention to Cecil, shootings of black citizens in the U.S. and the Ultimate Fighting Champion fight, President Obama and his trip to Africa garnered the most comments on social media last week (since last week, comments about Obama have shifted to clean energy and climate control).

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