Americans take a break this week to celebrate their country’s 238th birthday.
Should marketers? Not really.
Thanks to technology, there are marketing opportunities at every moment of every day. "Happy Fourth, Sally. Enjoying your burger? Here’s some software your company may want to munch on." OK, that was tacky.
But as we do in fact toast to ourselves and our independence, we thought we’d pick the brains of some pros about marketing to Americans: