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#SnapChat: Fad or the Next Big Thing? Notes From Our #SMTnews Tweetchat

#SnapChat: Fad or the Next Big Thing? Notes From Our #SMTnews Tweetchat

Brands have been slow to find uses for Snapchat. This is unusual given the rapidity with which they jumped on board with other groundbreaking tools such as Vine and Pinterest. Is there a way for brands to enter into these shared moments or is Snapchat just too niche to harness? Here's what our community had to say:

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