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Snapchat Enables Deep Linking to 'Discover' Content, Boosting Publisher Exposure

Snapchat Enables Deep Linking to 'Discover' Content, Boosting Publisher Exposure

From today, Snapchat media partners will be able to promote their channels on Snapchat via deep links – which means publishers will be able to link to their Snapchat content direct from one app to another, making it easier to promote, share and measure the performance of Snapchat content.

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