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Snapchat Charging for Video Ad Views After Less Than a Second – How Should Video Ads be Charged?

Snapchat Charging for Video Ad Views After Less Than a Second – How Should Video Ads be Charged?

There’s a range of factors that contribute to the overall effectiveness of a video ad. Given that, how do you come up with a universal charging policy that ensures you’re maximizing your return while delivering value to your ad partners?

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