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Snapchat and Advertisers: It's Complicated

Snapchat and Advertisers: It's Complicated

While boomers insist that disposable is exactly that — disposable — Snapchat thinks it knows what the younger set wants. However, its growth as a company largely depends on its relationships with advertisers, and given the ephemeral nature of the technology, some brands have questions about how to use the app for their benefit.

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