What were people saying about your brand on social networks in China this week? What product discussions were taking place on forums in Germany and Brazil? How would you know? Synthesio. The nature of the internet means almost every brand, large or small, is global. However, to track and filter social conversations in a world where there are millions of social sites spread over 200 countries is a complex task. There are social monitoring tools to help you, including many free tools, but there are very few that help you track, filter and report on social data on a truly global basis.