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Small Businesses Don’t Think Social Media is Important, Consumers Think Otherwise

Small Businesses Don’t Think Social Media is Important, Consumers Think Otherwise

Customer reviews on social media have become an important part of the consumer shopping experience, and when leveraged effectively are a great tool for driving new business. However, new research from digital signage software and social media wall provider, Enplug, reveals that 1 in 3 (34%) American small business owners don’t think social media is important to their business.

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