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Silverpop is Popping: Record Revenues, Kudos, IBM Buy

Silverpop is Popping: Record Revenues, Kudos, IBM Buy

2014-9-May-Bill_Nussey.jpg

Things are good at Silverpop, the email service provider.

The Atlanta, Ga.-based provider had the best revenue growth year-over-year in the first quarter in six years. It was acquired by IBM last month. It’s got 5,000 brands using it and 25,000 marketers. It’s gotten some praise in the industry by analysts who say it gets marketing automation and its regarded among the visionaries for the concept of behavioral marketing.

"In the last three to six months, this idea of behavioral marketing and the notion of the individualized, one to one customer experience is finally getting widespread," Bill Nussey, CEO of Silverpop, told CMSWire. "Analysts are crediting us for being years ahead of anyone. The recognition of this vision is really coming to fruition. We’re years ahead of the marketplace."

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