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Shredded Wheat or Cap'n Crunch: Making Tough Decisions In Allocating Online …

Shredded Wheat or Cap'n Crunch: Making Tough Decisions In Allocating Online …

Now you can truly understand how much to allocate to a program that achieves 50% ROI versus another that achieves 30%, which only helps define your overall marketing analytics. Let us know if this model works for you, or if you've got other ways of 

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