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Show Them How to Measure: Set Up Your Team for Higher Content Performance

Show Them How to Measure: Set Up Your Team for Higher Content Performance

While content marketing has grown to be one of marketers’ main go-to strategies for driving brand awareness and leads, most of us are still struggling with actually sizing up the performance of that content. In fact, 72% of marketers say they are currently battling the challenge of measuring content marketing performance.

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