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Show Me The Money: Following The PPC Keywords That Make Dollars & Sense

Show Me The Money: Following The PPC Keywords That Make Dollars & Sense

Structuring campaigns based on personas is effective, but what happens when keyword overlap dilutes your messaging? Columnist Pauline Jakober shares a case study showing how thoughtful reorganization based on money-making keywords can have a huge impact on revenue.

The post Show Me The Money:…

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