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Short Attention Spans Mean Success for Snapchat

Short Attention Spans Mean Success for Snapchat

If you have Snapchat, chances are you may have seen advertisements from the likes of Cosmopolitan, McDonald’s or Samsung recently appearing on the app. Snapchat has capitalized on consumers’ desire for short, perishable content because of our shortening attention spans, created by a multitude of distractions in the modern world.

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