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[#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

[#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according to Bing ads evangelist John Gagnon's SES Denver keynote address titled "Hacking Data and Predicting the Future." In the presentation …

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