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SEM growth hack #4: Grow ROI with cross-channel optimization

SEM growth hack #4: Grow ROI with cross-channel optimization

Columnist Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact.

The post SEM growth hack #4: Grow ROI with cross-channel optimization appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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