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SEM continuity: The ROI-boosting digital marketing concept you’ve never heard of

SEM continuity: The ROI-boosting digital marketing concept you’ve never heard of

What is continuity, and how does it apply to our work as search marketers? Contributors Jeff Eckman and Paul Benson share how thinking holistically can improve ROI for your search campaigns.

The post SEM continuity: The ROI-boosting digital marketing concept you’ve never heard of appeared first on…

Please visit Search Engine Land for the full article.

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