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Searching for Social ROI? Talk to Ted

Searching for Social ROI? Talk to Ted

Finding a linear relationship between social media activities and sales, is surprisingly challenging. However, as Ted Rubin explains, there is a return to be had from social media if you do the right things. "Good will cannot be measured, but factors of RonR can. Lifetime Value of a Customer, Average Order Value, and Frequency of Purchase," says Rubin.

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