Brought to you by NGT Marketing Group

Scaling Facebook oCPM Campaigns Further With Budget Optimization

Scaling Facebook oCPM Campaigns Further With Budget Optimization

Your optimization strategy has a big influence on the success of your advertising campaign on Facebook. It is, of course, only one of several key levers that influence success on Facebook with others including ad placement, ad format, and audience targeting. Bid optimization on Facebook has undergone a transformation since it first launched. Previously, cost per click (CPC) was the only option, but now there is a suite of bidding options that improve various marketing objectives, be those brand, direct response, mobile app install, or app engagement.

3
Like
Save

Comments

Write a comment

The Marketing Digest: Brought to you by NGT Marketing Group LLC

Enjoy this blog? Please spread the word :)

RSS
Follow by Email
Facebook
Facebook
LinkedIn