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Scale, Automation and Personalization: The Balancing Act for Today’s Brands

Scale, Automation and Personalization: The Balancing Act for Today’s Brands

Scale, Automation and Personalization: The Balancing Act for Today’s Brands

Consumer and B2B brands worldwide face no shortage of opportunities — or obstacles — in their pursuit for maximized customer engagement. Personalization, reaching global audiences and supporting and improving mobile experiences are top priorities for many, and for good reason.  
Nearly 86% of consumers state that if a brand provides

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