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SAP Paints a New Vision for the 'Experience Economy' at Sapphire Now

SAP Paints a New Vision for the 'Experience Economy' at Sapphire Now

SAP Paints a New Vision for the 'Experience Economy' at Sapphire Now

The setup was perfect for a 47-year-old software company eager to claim its place in the new, experience economy.
“When I say X, you say O — XO, XO.” SAP CEO Bill McDermott rallied the crowd from the concert stage at the Amway Center in Orlando, Fla.

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