Salesforce gained an edge over its competitors with its move to mobilize CRM processes. Its new mobile app for the enterprise empowers sales professionals to do “business on the move,” analysts told CMSWire.
“It’s difficult to judge against all enterprise apps, as they all serve very different purposes,” said Richard Absalom, senior analyst for Enterprise Mobility for London-based Ovum Research.
“But CRM is really low-hanging fruit in terms of a process that can be immediately improved by mobilizing. From that point of view, Salesforce1 does stand out, making it easier for the huge number of sales professionals using Salesforce to do business on the move. Making it available through any browser should mean that it can reach a wider audience, and the range of new features in this update looks pretty impressive.”