Matteo Sala, a developer and analyst from Italy, strolled away from Salesforce.com’s Marketing Cloud presentation at Dreamforce today liking what he saw.
"The marketing cloud is very exciting. Journey Map is very interesting," said Sala, already a customer of the Salesforce Sales and Service clouds. "We saw a lot of innovation in this product."
It was probably the exact reaction that Scott McCorkle, CEO of the Marketing Cloud, had hoped for during a keynote speech that included demonstrations of the ways Salesforce technologies already work at such customer-centric companies like Fitbit, Live Nation and McDonalds.