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Salesforce Pardot Adds to the B2B Marketer's Tool Kit

Salesforce Pardot Adds to the B2B Marketer's Tool Kit

San Francisco-based Salesforce today made generally available a project it had been beta testing since the beginning of this year: Pardot Engagement Studio. 
It is, as the name suggests, an offspring of B2B marketing automation provider Pardot, which came to Salesforce via its $2.5 billion acquisition of ExactTarget in 2013.

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