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Salesforce.com Aims for Next $1 Billion Business with Exacttarget Buy

Salesforce.com Aims for Next $1 Billion Business with Exacttarget Buy

"So if you are very specialized in marketing analytics, it's not an issue. If you are doing core marketing automation and campaign management, you are in direct competition." But one observer questioned whether Salesforce.com is overpaying for ExactTarget.

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