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Sales and the Illusion Of Control

Sales and the Illusion Of Control

Many of us, in and out of sales, operate under the illusion that we are in control, but we aren’t. Many might respond, well the customer is in control, so we have to work with them. As Matt points out, this may not be true, the customer may not truly be in control of their buying/decision making process—which is a possible reason so many deals end in no decision made.

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