World Cup soccer is a marketing goldmine. Just ask McDonald’s.
So what lessons can we apply from this major sporting event to B2B marketing and sales? Officials at marketing software provider CallidusCloud say record-breaking viewership confirms that quality performance can deliver high returns. And this is a lesson that can be applied to sales and marketing.
Giles House, chief marketing officer at CallidusCloud, said marketers should try to balance the needs of sales when they pass on leads.
House shared five steps every marketer should take to keep the sales team supplied with quality leads.