The retail revolution is here. It’s always on, omnichannel, social, mobile and highly personalized. It’s informed by data — big data, small data, fast data, machine data.
The times, they are a changing. If you’re a retailer or a brand, the question is "Will you?"
You’d better. Because the consumer already has.
That was the general sentiment at the National Retail Federation’s (NRF) BIG Show in New York City this week, where we heard speaker after speaker talk about data being the critical ingredient in creating customer experiences the likes of which we’ve never seen before.