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Retailers Battle It Out on Social for Black Friday Supremacy

Retailers Battle It Out on Social for Black Friday Supremacy

Research reveals which retailers have the social media edge going into Black Friday. Among the top 25 retailers on Facebook in the first half of November, Walmart accounted for 27% of the total shares by fans on this all-important platform. The next nearest competitor is QVC with 9% of the shares, followed by Macy’s and Nordstrom both at 8%.

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