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Reinventing Digital Asset Management

Reinventing Digital Asset Management

Thumbnail image for 2014-17-July-Clone-Faucets.jpgWhen one compares the user experience of something like Mail Chimp to digital asset management software, it’s easy to see why people complain that DAM software can be cumbersome to use.

And while DAM vendors scramble to repaint their UIs and, in at least a few cases, turn their backs on their legacy apps in favor of flavor-of-the-month “DAM Lite” variants, it’s clear that DAM vendors might not really understand the problem. The issue isn’t that DAMs are ugly, the issue is that the very paradigm upon which we’ve built these systems has become obsolete and, therefore, cumbersome.

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