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Redskins' social-media misfire the latest in a long list of stumbles

Redskins' social-media misfire the latest in a long list of stumbles

Emory Sports Marketing Analytics performed a study of the tweets, and noted that in the first hour after the Redskins' initial tweet, sentiment was roughly 1:1 positive-to-negative. But as the day wore on, that distance increased, to the point that by

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