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Reaching Prospects With CASL: What eMarketers Need to Know

Reaching Prospects With CASL: What eMarketers Need to Know

Is CASL – Canada’s latest anti-spam legislation due to come into effect July 1st, 2014 – an overreaching hindrance to marketers, or an opportunity to establish new best practices and see email marketing become more effective as a result? As marketers, legislation can be a double-edged sword.

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