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Rainbow Loom vs. Silly Bandz: Why One Marketing Fad Outlasts Another

Rainbow Loom vs. Silly Bandz: Why One Marketing Fad Outlasts Another

The comparisons between two bracelet fads, Rainbow Loom and Silly Bandz, offer an interesting exploration of the reasons why one fad may outlast another – and it might teach you something about creating ongoing engagement with any product.

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