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"We Doubled our Twitter Followers" is Not a Measure of Social Media Success

"We Doubled our Twitter Followers" is Not a Measure of Social Media Success

With social media is that there are so many things to measure – the number of people that read your blog post, the number of comments you get, the Likes a Facebook photo received, your followers on Twitter. Social media is not short of numbers and metrics. The challenge is that just because something can be measured does not make it important.

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