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Q&A with Sanjay Kapoor, Nominum: Telcos can extract unique insights

Q&A with Sanjay Kapoor, Nominum: Telcos can extract unique insights

Nominum strongly believes that the provision of marketing analytics to drive new monetization opportunities (eg new upsell offers from third parties or 3rd party advertising) will be the main strategic move that telcos should make to drive relevance

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