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Pushing the CIO and CMO Closer Together

Pushing the CIO and CMO Closer Together

2014-26-November-Closer.jpgIn years past the chief marketing officers and chief information officers had their own discrete functions to perform within the company — with the twain rarely having to meet.

Clearly that is not true any more as digital marketing becomes a larger and larger component of a company’s overall marketing operations. Despite this trend, CIOs and CMOs have not moved to anything approaching true collaboration, according to the findings of a Forrester/Forbes Insights survey. While progress has been made in establishing foundational aspects of trust, organizational skills and process, it concludes, "bold leadership is needed to turn this initial work into client results."

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