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Publicis Groupe Reportedly In Talks To Acquire Sapient

Publicis Groupe Reportedly In Talks To Acquire Sapient

Sapient bought digital agency Nitro Group in 2009 for $50 million and rebranded the agency SapientNitro (which was named OMMA's 2014 Creative Agency of the Year). Last year the company acquired “cross-channel” marketing analytics firm (m)phasize.

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