Brought to you by NGT Marketing Group

#PrimeDayFail: Amazon's Attempt at Another Black Friday Didn't Go as Planned

#PrimeDayFail: Amazon's Attempt at Another Black Friday Didn't Go as Planned

While Amazon’s Prime Day wasn’t a bust financially, it certainly was a failure in the popular imagination. The company’s made-up holiday was designed to boost sales during a typically flagging time of year and try to get people signed up for Amazon Prime accounts. It seems to have been a success in a business sense, with merchants reporting a boost in sales (the company isn’t releasing exact numbers), but it received a pretty harsh drubbing on social media, as the complaints and issues around the event coalesced around the hashtag #PrimeDayFail.

9
Like
Save

Comments

Write a comment

The Marketing Digest: Brought to you by NGT Marketing Group LLC

Enjoy this blog? Please spread the word :)

RSS
Follow by Email
Facebook
Facebook
Google+
http://themarketingdigest.com/primedayfail-amazons-attempt-at-another-black-friday-didnt-go-as-planned
LinkedIn