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Presidential Candidates to Spend $5.5 Billion on Ads, Making Your $50 Donation Feel Very, Very Small

Presidential Candidates to Spend $5.5 Billion on Ads, Making Your $50 Donation Feel Very, Very Small

I kind of feel like news stories concerning the money that goes into the ad spending of presidential campaigns should be accompanied by a live video stream of a normal person reacting to it. For example, a recent report by Marty Swant in AdWeek lays out some basic facts about ad spending in the current election cycle. But, because of its non-editorial nature, the story lacks a certain amount of context, at least on the level of common sense.

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