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Platform Shaming: No, It's Not Twitter's Fault

Platform Shaming: No, It's Not Twitter's Fault

In the marketing, PR and communications field, we (well, the smart ones at least) take great care to remember that what we do – and what happens – both good and bad, is rarely if ever the fault of the communications platform. Generally, the culprit or hero is sound communications strategy supported by a legitimately good product or service.

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