Brought to you by NGT Marketing Group

P&G's Pritchard on Where Marketing, Media and Metrics Are Going

P&G's Pritchard on Where Marketing, Media and Metrics Are Going

The ad industry needs to break its addiction to outdated metrics by focusing on sales results and get a better handle on digital-audience measures such as viewability, said Procter & Gamble Co. Global Brand Officer Marc Pritchard. That was one big

10
Like
Save

Comments

Write a comment

The Marketing Digest: Brought to you by NGT Marketing Group LLC

Enjoy this blog? Please spread the word :)

RSS
Follow by Email
Facebook
Facebook
LinkedIn