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Personalization of Brand Tweets Can Lead to a 77% Lift in Word of Mouth Recommendations [Infographic]

Personalization of Brand Tweets Can Lead to a 77% Lift in Word of Mouth Recommendations [Infographic]

According to a Twitter survey of 14,000 people who engaged with branded customer service Twitter accounts, when brands created personal interactions, 77% of the customers on the receiving end of that personal touch indicated they were likely to recommend that brand.

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